📊 Analytics

EasyRoutes provides detailed analytics for all routes, deliveries, and drivers that have been processed across the lifetime of your EasyRoutes subscription.

Click either link below for further details specific to the EasyRoutes product you're using:

• EasyRoutes for Shopify
• EasyRoutes for Web

EasyRoutes for Shopify

Click into the Analytics tab from the EasyRoutes navigation menu to access analytics data for all your deliveries:

Note: Distance and weight values for all analytics reports will be displayed using metric (km/kg) or imperial standards (mi/lb), depending which is selected for your store from EasyRoutes Settings > General tab, within the Standards and formats section.

Time Period & Driver Options:

Select the time period to display analytics for, which time period to compare this data to (optional), and which driver(s) to break data down by using the three menus found at the top of the Analytics dashboard:

• Time period: Select from preset time periods, or input a custom data range to view analytics for. Default value is Last 30 days.
• Compare to: Select a secondary time period to compare data between the two periods. Default value is Previous period (i.e. the 30 days prior to the time period selected above)
• Drivers: Select from any individual driver in your fleet, or opt to display data only for routes with Unassigned drivers. Default value is All drivers.

Note: When longer time periods are selected, analytics graphs will "zoom out" to display weekly or monthly intervals. To ensure graph intervals represent daily delivery data, ensure a time period of 30 days or shorter is selected.

Trend Line Options:

EasyRoutes provides a number of different ways to visualize trends across delivery data - choose from the following options in the trend line dropdown found in the upper right-hand side of the Analytics dashboard:

• Linear: A linear trend line is a straight line that shows the general direction of your data. If your data is steadily increasing or decreasing, a linear trend line is a good fit. Imagine drawing a straight line through the middle of your data points to see the overall trend.
• Logarithmic: A logarithmic trend line is a curve that is useful when your data increases or decreases quickly and then levels out. It's like starting fast and then slowing down, such as the initial rapid growth of a new business that eventually stabilizes.
• Exponential: An exponential trend line is a curve that shows a consistent rate of increase or decrease. If your data grows faster and faster over time, like how a savings account grows with interest, an exponential trend line will show this pattern.
• Polynomial: A polynomial trend line is a curve that fits data that goes up and down. It’s like connecting the peaks and valleys in your data. This type of trend line is useful when your data has fluctuations, like sales numbers that rise and fall throughout the year.
• Moving average: A moving average trend line smooths out the data to show a clearer trend by averaging the data points. It’s like looking at the overall trend by ignoring short-term ups and downs, similar to averaging your daily steps over a week to see your overall activity level. This is the default trend line setting that will apply unless modified by the user.
• Power: A power trend line is a curve used when your data increases at a specific rate. If your data grows faster as time goes on, like the speed of a car increasing over time, a power trend line will show this pattern.

Analytics Reports:

Click the title of any analytics report to access a detailed breakdown of the data included in each chart. Analytics are broken down into the following types of reports:

• Total deliveries: Displays the total number of deliveries across the selected time period. Total deliveries includes those that are marked as both Delivered and Attempted. Hover over any bar on this graph for a breakdown of Delivered vs. Attempted per interval.
• Delivered success rate: Displays the percentage of deliveries marked as Delivered vs. those marked as Attempted across the selected time period. Hover over either slice of this graph for the actual number of deliveries per each of these two categories.
• Deliveries by Drivers: Displays the total number of deliveries for the selected time period, broken down by the driver who was assigned to the route(s) containing these deliveries. Hover over each bar on this graph for a breakdown of deliveries marked as Delivered vs. Attempted.
• Distance: Displays the total estimated driving distance of routes completed during the selected time period. Hover over any bar on this graph for a breakdown of total distance per interval.
• Drive time: Displays the total estimated driving time of routes completed during the selected time period. Hover over any bar on this graph for a breakdown of total driving time per interval.
• Average route time: Displays the average duration of all routes completed during the selected time period. Hover over any bar on this graph for a breakdown of average route times per interval.
• Items: Displays the total number of order items included on all routes completed during the selected time period. Hover over any bar in this graph for a breakdown of order items included on routes per interval.
• Weight: Displays the total weight of order items included on all routes completed during the selected time period. Hover over any bar in this graph for a breakdown of total item weights on routes per interval.
• Order cost: Displays the total cost of order items included on all routes completed during the selected time period. Hover over any bar in this graph for a breakdown of order item costs included on routes per interval.
• Rating: Displays a summary of starred delivery ratings submitted by customers during the selected time period. Hover over any of the bars in this graph for a breakdown of star ratings on a one through five scale.

Printing & Exporting Analytics

Analytics reports can be printed and exported for record keeping or more detailed analysis in a number of different ways:

• From the Analytics dashboard, click the Print icon in the upper right-hand corner of the page to generate a printer-friendly version of all the reports contained in the dashboard. This printing method can also be used to generate a downloadable PDF from your browser's print preview dialog:

• From within individual Analytics breakdown reports, click the Print icon in the upper right-hand corner of the page to generate a printer-friendly version of the specific report you're viewing, including data breakdown for each interval and compare period (if applied). This printing method can also be used to generate a downloadable PDF from your browser's print preview dialog:

• From within individual Analytics breakdown reports, click the Export button in the upper right-hand corner of the page - select Copy to copy the report's data to your clipboard before pasting to the spreadsheet application of your choice; select Download to generate a CSV file containing the report's data and download it to your device:

EasyRoutes for Web:

Click into the Analytics tab from the EasyRoutes navigation menu to access analytics data for all your deliveries:

Note: Distance and weight values for all analytics reports will be displayed using metric (km/kg) or imperial standards (mi/lb), depending which is selected from your EasyRoutes Settings > General tab, within the Standards and formats section.

Time Period & Driver Options:

Select the time period to display analytics for, which time period to compare this data to (optional), and which driver(s) to break data down by using the three menus found at the top of the Analytics dashboard:

• Time period: Select from preset time periods, or input a custom data range to view analytics for. Default value is Last 30 days.
• Compare to: Select a secondary time period to compare data between the two periods. Default value is Previous period (i.e. the 30 days prior to the time period selected above)
• Drivers: Select from any individual driver in your fleet, or opt to display data only for routes with Unassigned drivers. Default value is All drivers.

Note: When longer time periods are selected, analytics graphs will "zoom out" to display weekly or monthly intervals. To ensure graph intervals represent daily delivery data, ensure a time period of 30 days or shorter is selected.

Trend Line Options:

EasyRoutes provides a number of different ways to visualize trends across delivery data - choose from the following options in the trend line dropdown found in the upper right-hand side of the Analytics dashboard:

• Linear: A linear trend line is a straight line that shows the general direction of your data. If your data is steadily increasing or decreasing, a linear trend line is a good fit. Imagine drawing a straight line through the middle of your data points to see the overall trend.
• Logarithmic: A logarithmic trend line is a curve that is useful when your data increases or decreases quickly and then levels out. It's like starting fast and then slowing down, such as the initial rapid growth of a new business that eventually stabilizes.
• Exponential: An exponential trend line is a curve that shows a consistent rate of increase or decrease. If your data grows faster and faster over time, like how a savings account grows with interest, an exponential trend line will show this pattern.
• Polynomial: A polynomial trend line is a curve that fits data that goes up and down. It’s like connecting the peaks and valleys in your data. This type of trend line is useful when your data has fluctuations, like sales numbers that rise and fall throughout the year.
• Moving average: A moving average trend line smooths out the data to show a clearer trend by averaging the data points. It’s like looking at the overall trend by ignoring short-term ups and downs, similar to averaging your daily steps over a week to see your overall activity level. This is the default trend line setting that will apply unless modified by the user.
• Power: A power trend line is a curve used when your data increases at a specific rate. If your data grows faster as time goes on, like the speed of a car increasing over time, a power trend line will show this pattern.

Report Types:

Click the title of any analytics report to access a detailed breakdown of the data included in each chart. Analytics are broken down into the following types of reports:

• Total deliveries: Displays the total number of deliveries across the selected time period. Total deliveries includes those that are marked as both Delivered and Attempted. Hover over any bar on this graph for a breakdown of Delivered vs. Attempted per interval.
• Delivered success rate: Displays the percentage of deliveries marked as Delivered vs. those marked as Attempted across the selected time period. Hover over either slice of this graph for the actual number of deliveries per each of these two categories.
• Deliveries by Drivers: Displays the total number of deliveries for the selected time period, broken down by the driver who was assigned to the route(s) containing these deliveries. Hover over each bar on this graph for a breakdown of deliveries marked as Delivered vs. Attempted.
• Distance: Displays the total estimated driving distance of routes completed during the selected time period. Hover over any bar on this graph for a breakdown of total distance per interval.
• Drive time: Displays the total estimated driving time of routes completed during the selected time period. Hover over any bar on this graph for a breakdown of total driving time per interval.
• Average route time: Displays the average duration of all routes completed during the selected time period. Hover over any bar on this graph for a breakdown of average route times per interval.
• Items: Displays the total number of order items included on all routes completed during the selected time period. Hover over any bar in this graph for a breakdown of order items included on routes per interval.
• Weight: Displays the total weight of order items included on all routes completed during the selected time period. Hover over any bar in this graph for a breakdown of total item weights on routes per interval.
• Order cost: Displays the total cost of order items included on all routes completed during the selected time period. Hover over any bar in this graph for a breakdown of order item costs included on routes per interval.
• Rating: Displays a summary of starred delivery ratings submitted by customers during the selected time period. Hover over any of the bars in this graph for a breakdown of star ratings on a one through five scale.

Printing & Exporting Analytics

Analytics reports can be printed and exported for record keeping or more detailed analysis in a number of different ways:

• From the Analytics dashboard, click the Print icon in the upper right-hand corner of the page to generate a printer-friendly version of all the reports contained in the dashboard. This printing method can also be used to generate a downloadable PDF from your browser's print preview dialog:

• From within individual Analytics breakdown reports, click the Print icon in the upper right-hand corner of the page to generate a printer-friendly version of the specific report you're viewing, including data breakdown for each interval and compare period (if applied). This printing method can also be used to generate a downloadable PDF from your browser's print preview dialog:

• From within individual Analytics breakdown reports, click the Export button in the upper right-hand corner of the page - select Copy to copy the report's data to your clipboard before pasting to the spreadsheet application of your choice; select Download to generate a CSV file containing the report's data and download it to your device: